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A man won a eating contest in Russia, only to die while receiving his award.

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mage via Wikipedia

A man who won the pancake-eating competition died while receiving his prize in the city of Chermyakhovsk in Russia. Boris Isayey, 48 died on stage as he was about to receive his prize. The contest took place in the city of Chernyakhovsk which marked the end of Butter Week. It was reported on Sky news website that Mr. Isayey ate 43 of the bananas and cream stuffed desserts, which resulted in taking his life.

The contest was part of celebrations to Maslenitsa, the final week before the period of Lent starts. “According to local traditions, meat, fish, dairy products and eggs are forbidden during Lent, as well as dancing and parties.” http://uk.news.yahoo.com/5/20090310/twl-pancake-eating-contest-winner-chokes-3fd0ae9.html

One witness told Sky news that Mr Isayev was “the most active participant in the contest”.  Other witnesses told Sky news that Mr. Isayev had enjoyed eating the pancakes “but then he started foaming at the mouth and went down like a sack of stones”

“The exact cause of death is not clear but doctors believe he choked after a piece of pancake got lodged in his throat. Celebrations are said to have continued after Mr Isayev’s body was taken away in an ambulance.” http://uk.news.yahoo.com/5/20090310/twl-pancake-eating-contest-winner-chokes-3fd0ae9.html