Fire-Fighters: A Recruitment Ad That Doesn’t Work

Fire-Fighter Recruitment: They need to rethink it a little:

While I pride myself on reading magazines of the classy kind (The Official Nintendo Magazine and anything about anime), I will once in a while read some rubbish like Company and will have my assumption proved correct; with today bringing me enough proof of its crapness that I could easily claim I invented the word “Crapness”. But beside my brilliance to craft a half decent word, the end of each Company always has a few crappy ad pages that presented me with the sense of worry digging into me on seeing the fire-fighters service reduced to grovelling for me to choose the career that has yet to save me from chip pan fire or an actual fire. The thought of how they worded the whole ad came into play with “This ad’s retarded” but before I find myself on the end of the plank, let me explain with a brief extract below.

“Do I look like a man to you?” The moment I read this line my answer came as a simple “Yes” though this wasn’t meant to be if she looked like a man but if you saw the image you would think “She’s a dude” along with anyone at how rubbish the image is itself….sorry here’s more of what followed the photo questioning me on her appearance. “I’ll tell you the truth: not one person I’ve ever pulled from a burning building has asked me if I could send them a male colleague instead.” Wow! No (s.h.i.t) on the whole no one ever asking for a guy instead.

Notice how I put bold on “burning building” and no it’s not to make it look good, but because she makes it sounds like she’s expecting someone to ask her to get a male college; attention seeking bitch! That isn’t even a fair situation to expect someone to say something like that out the whole fire has this horrible tendency TO KILL! So for a second here are the thoughts you can expect me to have when a building is burning up around me.

“Burning building….this might kill me…..damn it my manga! Not my sweet manga collection  ……I just got Lucky Star in the mail….GET ME OUT OF HERE!” If you notice, not one thought involved the issue of the fire-fighters gender with my only concern being my life and my manga.

This ad would’ve been fine in the 80’s, but this is the 21th century I don’t care if you’re a woman, I don’t care if you’re a man, all I care about is you GETTING ME THE HELL OUT OF A BURNING BUILDING! That’s the pure and simple truth my life becomes more important then there’s on default since they have the comfort of protective clothing while I roast to death in the causal style in a pair of jeans, a purple t-shirt under one cotton black unbuttoned shirt and converses of course (I want to die in style).

To anyone who helped create the ad I’m talking about, would you kindly give yourself a well deserved pat on the back for stating obvious, really give yourself a doggy treat next and then if you’re really clear give a comment of any kind. I declare you with a whole hearted feeling of epic failure on promoting an already established fact of woman being just as capable as men.

I would include a scan of the image, but I can’t find it on the web, so sorry.