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New political ad campaign about a possible tax on sugary drinks is ineffective and comes across as shallow.

 Every so often we viewers are bombarded by political ads. Usually this happens during campaign season or when there’s a hot-button issue up for debate, like the current one on Health Care Reform. But lately there’s been another TV ad that’s catching people’s attention.

The commercial starts with a commercial driving down the road, passing homes in foreclosure. A mother is on her way home from the grocery store with her kids. She carries her bags inside, one of which contains a bottle of soda. Then she makes her plea to the camera as she tells Washington, “What doesn’t seem like much to you can mean a lot to us.” Than we’re told to contact our congressmen to put a stop to this proposed tax on soda and juice drinks.

 

And if that ad wasn’t aggravating enough, the group came out with a second one:

 

Now don’t get me wrong. I believe this group CAN make an effective ad that would not irate me and others so much. They would have just put things into perspective. They could’ve made a light-hearted ad and have still gotten their message across.

As someone who never gave much thought into this issue before these ads, I’m now a person who may contact my lawmakers asking them FOR a tax on sugary drinks. Let’s use those “pennies that add up” for some of those things that are truly affecting Americans’ lives.