Walmart’s Replace Brand Name Food with Their Brand “Great Value”. Who Will This Really Benefit?
Published by diamondpoet on December 4, 2009 in Opinions-
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What is Walmart really up to.
Walmart is one of the biggest supermarket chains in the world.
As of August 31, 2008, Walmart has as many as 100 food categories:
United States 4,227 total units.
Discount Stores (914)
Super-Centers (2,576)
Sam’s Club (594)
Neighborhood Markets (143)
International 3,210 total units
Argentina (24)
Brazil (320)
Canada (309)
China (Wal-Mart 108; Trust-Mart 100
Costa Rica (156)
Guatemala (149)
Honduras (48)
Japan (392)
Mexico (1,081)
Nicaragua (47)
Puerto Rico (55)
El Salvador (74)
United Kingdom (347)
This is a time where families needs to make every penny count, Walmart expansion of it’s Great Value brand is replacing many of the name brands, we have used for so many years. The new improved Great Value products — which has been appearing on shelves and various sections of the store, is slowly being integrated into Walmart stores across the country, within the past few months –
will provide families with affordable and possible high quality groceries. This is some sales jargon that Walmart has come up with, but what is really going on? Walmart is the company, that is famous for their roll-back slogan, and now it would seem that they are also trying to monopolize the food industry. I am all for savings, but I prefer quality products and good taste. I grew up with many of the brand names and it is what I am 
accustomed to. There are a few thing that I could settle for, that is not name brand, but when I was shopping during the Thanksgiving holiday, I was looking for McCormick’s vanilla, this is the only brand that I use to make my pies. I discovered that Walmart had completely removed McCormick’s brand and replaced it with their own brand Great Value. I rely on McCormick’s products to prepare many of my meals. I tried using substitutes, but there is no comparison to McCormick’s Seasonings. I have never shopped anywhere other than Walmart, because I was comfortable and they basically provided most of my needs. It would now see that I am being forces to shop somewhere else. Walmart no longer stock all the brand names that I desire. Since Walmart is trying to completely
eliminate the middle-man, what type of effect will this have on many of the distributors and will this also have a spiraling effect on the economy as well? Since so many distributors rely on Walmart’s business, will they not suffer and be forced to downsize? I can’t help but wonder is this really going to benefits the consumers or hurt us even more?
Well certainly no the consumers.
I think customers are not going to get the benefits.
It’s happening over here in my country as well. Well it’s not Walmart here but it’s a government based supermarket.;)
I very rarely shop at Wal-Mart.
I HATE WALMART. I hate their buying policies, hate their products, and only buy there when I have no other choice. They are ruthless, giant corporation money hungry, not people oriented and if you believe their corporate crap I feel sorry for you and I know the economy forces some people to shop there, but they are not always the cheapest, if you want to support the Chinese, go ahead and shop there.
Come to think of it, you are absolutely correct. Walmart does have the best prices on the brand name items that they do carry, like coke and minute maid and a few others. I shop there mainly for medical accesories and supplies of which they are only rivaled by the dollar stores. But you are also correct in stating that they appear to be force feeding us their own products, this is very annoying. And if you look closely other Major chains are doing the exact same thing only not on such a grand and dictorial format that can so easily be decerned.
This is a very good article that took a lot of observation and care.
Thank you !
I remember that when Walmart started that their name brand items cost less than other grocery stores. Then they gradually eased their prices up on us. These great value deals they will do the same. When buyers start getting in the”Habit” of buying Great Value items the prices will ease up so as not to notice so quickly. Using this psychology in marketing should be against the law. Well presented post here.
But I love Wal-Mart so good to knew it dp,Thanks
There’s no wal-mart here but what’s happening there is just the same as to the supermarkets here.
I haven’t been inside a Wal-Mart for over 8 years, and I can see that trend continuing. Just can’t do it, and this is just one more reason to not shop there.
Not to point out your lack of knowledge but who do you think supplies “WalMart Brands”? All of great value products are made by all of the major “Brand Name” suppliers. Johnsonville, kellogg, wonder bread are some just to name a few that in fact sell and package products for walmart. yes they use different formulas for the great value brand but it all come from the same place. Just the same for jewel Dominick’s and any other supermarket chain. As for the quality maybe you should be disappointed at your name brands for selling out
I am very disappointed that Walmart is, for the most part, only selling their store brand. Some of the products are OK, but I do have my favorite brands which I thought were much better quality. It also seems that they are phasing out other brands of frozen goods with no replacement at all. Maybe it is just the store here where I live, but the variety of frozen goods is very minimal. I found many coupons in my local paper which I was unable to redeem at Walmart since the products cannot be found there. Everytime I shop there, something that I used to buy is gone.
Y’all that regularly shop at WalMart…..just keeping going there like the good little brain dead sheep you are!
Instead of spending your time watching American Idol or The Bachelor, why not read a history book! You can learn all about companies just like WalMart that got filthy rich by monopolizing the market and destroying their competition. (I’ll narrow it down for those of you who wouldn’t have a clue where to start……1880-1920’s)
But at least those companies kept the money and jobs at home in USA. All of y’all that go every week are sending American money straight to China!
WalMart shoppers wake up! Stop being part of the problem! JUST SAY NO! BACK AWAY FROM THE ENTRANCE!
Some store brand products are better then the name brand and vise versa. For example. I like the great value paper towels over Bounty. Both are made by bounty. I really like Charmin ultra toilet paper. I would not use a cheaper store brand.
As far as stuff made in China. That is true of most stores, not just wal-mart. So, why not go to a cheaper place if they have your brand cheaper.
Kind of a necessary evil! I don’t particularly like Wal-Mart however in the small town where I live we don’t have a lot of choices. We Only have Wal-Mart, Winn-Dixie, Fred’s, Dollar General and one small grocery store. I know you would probably recommend going to one of the other stores but that equals huge inconveniece. I don’t like what Wal-Mart does to the mom and pop stores but I personally can’t afford to go elsewhere. I would shop at Target if we had one and occasionally do when I am already out of town. It’s unfortunate that this is how it is but I am sure many people can relate to me. As far as the Great Value product…I have always been a name brand kind of girl. No exceptions! My husband made fun of me when we got married and I instructed him to bring home nothing but the brand I like! Now, 5 children later and a smaller income we are buying as much of “the other stuff” that we can. I do agree that Wal-Mart will probably eventually up there prices but for now they are cheaper. For those of you who are interested…Great Value has awesome homemade vanilla ice cream. Tastes like Blue Bell. Chocolate taste great too! The select-a-size paper towel is as good as any name brand but doesn’t seem a whole lot cheaper. The toilet paper isn’t very “cheap” either but works great! Some things I would rather continue to buy the name brand because it is a trusted brand that I know and if Great Value is going to be so “proud” of their product what’s the point! Bottom line is Great Value has some Great products at Great prices and some that are, well, not so much! God Bless and good luck on your journey what ever it may be!
I think Walmart is evolving in to a store for the government.
Have been in one the past month. Their own brands, wider shelves, less products. Look out America!
My family stopped shopping at Walmart years ago. I heard about the latest stunt of replacing name brands with their own low quality products. Don’t complain too much. It will be the death of Walmart. There will be severe consequences on the economy because of the many practices of that company. They pay low wages, treat old people like garbage, close down a store anytime a major strike occurs, beat people out of benefits, and now forcing garbage products on poor people.
Believe me, their days are numbered and I’m, standing in line to watch. Btw, I do all my shopping at locally owned stores because that’s the way things should be. Pride, principle, and loyalty are things that this generation needs to work on.
Just an FYI, I’m doing research on WalMart for my management class and WalMart is keeping companies in business these days. Their great value brand is the name brands but less expensive. The name brands are still in the store just with a WalMart logo. And my WalMart hasn’t been getting rid of anything. Their Great Value brand has just changed the look so maybe it’s easier for the slow people to recognize now. It’s always been here and I have always bought it. Something the smart kids pay attention to is where and how stuff is made. WalMart may seem evil to some people but why you’re calling it names it is making way more than you ever will. Grow up and stop thinking the world is out to eat you.
I am sorry to say that I have to go to Walmart because I am basically poor and they are the cheapest place for me to get my food. Meijer charges way to much for there food these days. But just to let someone know “I am not a brain dead sheep and I don’t watch American Idol or the Bachelor. ” Your comment was very rude. If I could afford to shop some place else I would but I happen to like Walmart and I have never heard of our money going to China.
Why do Yanks always moan about everything? In the UK, we’ve had ASDA Smartprice products [ASDA is now owned by Walmart and Smartprice is the economy (cheap) version of the ASDA brand] for years, Tesco Value (The economy brand of a supermarket called Tesco) products for years, Sainsbury’s Basics (economy brand of a supermarket called Sainsbury’s) products for years, and Morrisons Value products for years – sitting nicely near the expensive brand foods (sometimes the cheaper products are hidden on the back of the bottom shelf though).
And it’s REALLY bloody helpful. We can massively reduce our shopping bills and still get (in most cases) decent or good quality food. If you want to waste your money paying for packaging, go ahead and buy the expensive brands – they’re still available. Just don’t moan about Walmart doing something that actually DOES benefit the consumer for once.
Who wrote this article, a 5th grader?
i reallly think really thati well um i guess that i don’t undedstand but just the otherday i went to a walmart and there was a mcdonalds attached to it. isin’t that the weirdedst thingy? wellll ihace got to go now i will see you later and don’t foget to smile at m when you see me. k thx bye!
wow that jijha guy is weird
no one cares what you all have to say
fuck off and die
no one cares what you all have to say
fuck off and die
no one cares what you all have to say
fuck off and die
Walmart is certainly behaving unethically. Of course they always have if you consider all the sweatshops and shady business practices. What do you expect. Its a greedy empire full of greedy assholes. They don’t care about you. They are liars. They keep an eye on the biggest selling brands and products. Then they rush out and make their cheap version of it. Then they do a switch to see just how gullible consumers are. People like me just go next door to the local grocer. I’ll pay more before I’ll let Walmart con me. And I hope others have principles as well. Walmart needs to go. We were always happy with local grocers. If you consider the amount of money people waste, they can afford to buy from the locals. Just stop wasting money. Brand names are important. Great Value is a cheap, low quality product. And I have to wonder what kind of poison Walmart puts in it. They have the right kind of ethics to do so.