Commercial Viability

Perhaps it’s not a chemical imbalance that’s the problem. Perhaps Mary is a vicious backstabbing harridan and that’s what’s holding her back at work. Perhaps George’s favorite activities include cruelty to animals and stalking young boys in the park and it’s just as well he’s not pursuing them. Perhaps it’s not “E.D.” that’s the problem, but that your aging wife dresses in unflattering pajamas and has put on a few and keeps dropping hints about getting a 25th Anniversary-putting-up-with-your-crap commorative diamond tennis bracelet…

Maybe there isn’t a pill for everything. Maybe there is and it’s cyanide. Maybe advertising has failed us. It hasn’t successfully told me who I am or convinced me to purchase a vehicle yet. Is that its failing or my own? I am a failure as a consumer target market.