Can The Newspaper Survive The Age of Technology?
Why is this the case?
In the past, most people would have read a newspaper in print every single day of their lives, whether they had it delivered to their home, or whether they would have read it in a local library for free. These days however, with so much news being freely available on the internet, it would appear that reading and paying for news is just a thing of the past.
However, newspapers still print copies, and don’t seem to be closing down due to lack of funds just yet. One of the main incomes that a newspaper will have is the adverts that are placed inside it. People are willing to spend a lot of money placing an ad that a lot of people are going to see and, although they might not be able to charge quite as much when they’re not selling as many copies, they should still be able to make a fair amount of income from it. Newspapers have increased the amount of money that they charge per copy by almost double as well, meaning that their readership would have to be cut in half before it would have any drastic impact on their profits. However, this will soon be the reality as more and more people are able to use the internet for the news that they would once have read in print.
A lot of newspapers online have had users pay to use their website. Although some people have done this, this is not an option for everyone, and it means that users are going to other websites which are free of charge. It would seem that the companies who are charging for use might actually be losing readers in the long term because of this, and people just don’t feel able to relate to the newspapers in the same way anymore.
One of the best ways to make people buy the physical newspapers is by placing coupons or posters in them for people to collect. A popular promotion at the moment is free theme park vouchers, where a reader has to buy the newspaper every day for a period of one week to be able to receive tickets free of charge for a theme park. This is financially viable for the theme parks to do, as it means that people would be entering into their park and buying their food and other merchandise, and probably also wrist bands, so getting rid of the small charge that would normally have been placed upon each person to enter the park is a small price to pay. The newspapers would probably have been paid for this, as they know that giving away free tickets is going to be able to get people into their parks on days where it might otherwise have been quite quiet, so it is well worth them doing so.
Although it might seem that there are not as many newspapers around as there once were, it appears that they are still just about surviving. If they can make it out of the recession and back into a growing economy, then there is every chance that they would be able to change their long term business plan in order to make the most of the changes that are happening in the world.