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When’s a school not a school? When the local ‘school’ bans it if you to ask the residents of Sheffield, UK. The headmistress of the new Watercliffe Meadow primary school banned the word “school”, suggesting that parents have negative associations with the word.

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“Honey, you’re late for your place for learning!”

Sound familiar? It better if you’re a student at the Watercliffe Meadow academy in Sheffield, South Yorks, UK. The staff insists it be called a “Place for Learning” because “school” has a negative impact on some moms and dads.

The new £4.7 million 2,000 sq. m. academy was built after three local old schools closed down for the merger.

Linda Kingdon, headmistress of the academy explained that they had decided at a very early stage to not use the word ‘school’ as it was to be a place of learning, also because many parents had very negative connotations of school.

“Instead we want this to be a place for family learning, where anyone can come. We were able to start from scratch and create a new type of learning experience. There are no whistles or bells or locked doors”, she said.

“We wanted to de-institutionalize the place and bring the school closer to real life.”

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Though the city council and the academy staff are very excited with the new approach towards learning, parents and campaigners have ridiculed the move.

Local mum Kimberley Dunne, 26, said: “A school is a school. Seriously. The word ‘school’ doesn’t have negative connotations; it’s just where you go.”

Andrew Sangar, Sheffield Council cabinet member for children’s services, said: “It’s a school. We consider it a school and that’s how we refer to it.”

Although the author restrains himself from questioning the competency of the ‘academy’ staff, he does wonder if the ‘academy’ is going to ban “exam”, “sports day” and “teacher” from the local vocabulary.